About Us

FROGSTAR is a streetwear brand developed through graphic design, branding, and experimental visual work. The project focuses on building a cohesive identity using simple forms, bold color, and a recognizable mascot.

The brand began as an exploration of how design systems can exist across multiple formats. Through digital media, printmaking, and apparel, FROGSTAR expands beyond a single medium and becomes a unified visual language. Each piece is designed to contribute to a larger identity, rather than exist on its own.

The frog mascot acts as the central element of the brand, allowing for consistency while still leaving room for variation and experimentation. By repeating and evolving this character, the project explores how recognition and identity are built over time.

This work is part of a larger investigation into the relationship between graphic design and streetwear, and how visual identity can move between physical and digital spaces. FROGSTAR aims to create a brand that feels both structured and playful, balancing clarity with expression.